a) Marketing Analysis:

• Full customer journey mapping 

• Campaign attribution (first touch to close) 

• Multi-channel tracking 

• Email engagement metrics 

• Website behavior tracking 

• Form interaction analysis 

• Landing page performance 

• Social media engagement 

• Ad performance tracking 

• Content interaction metrics 

• Blog performance analytics 

• SEO tracking 

• Keyword performance 

• Organic traffic analysis 

• Referral source tracking 

• A/B testing results 

• Conversion path analysis 

• Lead scoring behavior 

• Campaign ROI tracking 

• Content effectiveness

b) Sales Intelligence:

• Prospect behavior tracking 

• Email open/click tracking 

• Document interaction monitoring 

• Meeting scheduling patterns 

• Quote interaction tracking 

• Deal stage progression 

• Sales sequence performance 

• Call tracking and recording 

• Live chat interactions 

• Video meeting analytics 

• Proposal engagement 

• Contract interaction tracking 

• Payment link tracking 

• Sales territory analysis
• Team performance metrics 

• Pipeline velocity 

• Deal conversion rates 

• Sales activity monitoring 

• Customer acquisition costs 

• Revenue attribution

c) Service Delivery Monitoring:

• Ticket lifecycle tracking 

• Response time analytics 

• Resolution path analysis 

• Knowledge base usage 

• Customer portal interactions 

• Feedback submission tracking 

• Survey response analytics 

• Customer satisfaction metrics 

• Support channel preferences 

• Agent performance tracking 

• Service quality metrics 

• Resource utilization 

• Customer effort scores 

• Interaction history 

• Service bottleneck analysis 

• Support ticket patterns 

• Resolution time tracking 

• Customer engagement levels 

• Service escalation patterns 

• Quality assurance metrics

d) Content Management:

• Page performance tracking 

• Content engagement metrics 

• Smart content delivery 

• A/B testing results 

• User path analysis
• Mobile responsiveness 

• Site search patterns 

• Navigation flow tracking 

• Content download tracking 

• Resource access patterns 

• Form abandonment analysis 

• Session recordings 

• Heat mapping 

• Scroll depth analysis 

• Exit intent tracking 

• Page load times 

• Bounce rate analysis 

• Time on page metrics 

• User interaction paths 

• Content popularity trends

e) Operations Hub:

• Data sync tracking 

• Workflow automation 

• Integration monitoring 

• Data quality tracking 

• System performance 

• Automation analytics 

• Process efficiency 

• Data transformation 

• Integration health 

• Sync status monitoring 

• Operation analytics 

• System usage patterns 

• Automation performance 

• Data flow tracking 

• System integration metrics 

• Error logging 

• Process bottlenecks 

• Efficiency metrics 

• Resource utilization
• System health monitoring

a) Core Analytics:

• Pageview tracking 

• Session duration 

• User behavior flow 

• Event tracking 

• Custom dimensions 

• Site search analysis 

• Goal completion 

• Conversion tracking 

• User demographics 

• Interest categories 

• Geographic data 

• Language preferences 

• Technology tracking 

• Mobile analytics 

• Cross-device tracking

b) Enhanced Measurement:

• Scroll tracking 

• Outbound clicks 

• Site search 

• Video engagement 

• File downloads 

• Page load timing 

• Form interactions 

• Error tracking 

• Custom events 

• Enhanced e-commerce 

• Checkout behavior 

• Product impressions 

• Transaction data
• Promotion tracking 

• Refund tracking

c) User Journey Analysis:

• Entry pages 

• Exit pages 

• Navigation paths 

• Behavior flow 

• Goal flow 

• Funnel visualization 

• Landing page analysis 

• Session quality 

• User engagement 

• Path length 

• Time to conversion 

• Drop-off points 

• Return visitor behavior 

• New vs returning 

• Cross-device journeys

d) Campaign Tracking:

• Source/medium analysis 

• Campaign performance 

• Referral tracking 

• Social media impact 

• Email campaign results 

• Paid search performance 

• Display advertising 

• Custom campaign tracking 

• UTM parameter analysis 

• Attribution modeling 

• Channel grouping 

• Cost analysis 

• ROI calculation 

• Conversion paths• Assisted conversions

e) Technical Performance:

• Page load speed 

• Server response time 

• Domain lookup time 

• Page rendering 

• Browser performance 

• Network timing 

• Resource timing 

• User timing 

• Exception tracking 

• Site speed samples 

• Mobile performance 

• Technical issues 

• JavaScript errors 

• API performance 

• Resource usage

a) Pixel Tracking:

• Page views 

• Add to cart 

• Purchase events 

• Lead generation 

• Complete registration 

• Custom events 

• Button clicks 

• Form submissions 

• Search queries 

• View content 

• Add to wishlist 

• Initiate checkout 

• Add payment info
• Contact information 

• Custom conversions

b) Audience Insights:

• Demographics 

• Interests 

• Behaviors 

• Locations 

• Device usage 

• Purchase behavior 

• Online activity 

• Lifestyle factors 

• Connection type 

• Page engagement 

• Ad interaction 

• Custom audiences 

• Lookalike modeling 

• Engagement patterns 

• Cross-platform usage

c) Campaign Performance:

• Ad performance 

• Conversion tracking 

• Cost per result 

• Return on ad spend 

• Frequency analysis 

• Reach metrics 

• Engagement rates 

• Click-through rates 

• Impression data 

• Audience response 

• Creative performance 

• Placement effectiveness 

• Budget utilization 

• Campaign optimization
• A/B test results

a) Transaction Monitoring:

• Payment attempts 

• Success rates 

• Failure reasons 

• Recovery rates 

• Dispute tracking 

• Refund patterns 

• Currency conversion 

• Payment methods 

• Transaction volumes 

• Processing times 

• Authorization rates 

• Decline patterns 

• Retry attempts 

• Settlement timing 

• Fee calculation

b) Customer Behavior:

• Payment preferences 

• Geographic patterns 

• Device usage 

• Time patterns 

• Recurring billing 

• Subscription metrics 

• Usage patterns 

• Customer lifetime value 

• Payment frequency 

• Card updates 

• Account changes 

• Service usage 

• Feature adoption
• Platform interaction 

• User preferences

c) Revenue Analytics:

• Gross volume 

• Net revenue 

• Refund impact 

• Dispute losses 

• Fee analysis 

• Currency impact 

• Payment method costs 

• Geographic performance 

• Time-based analysis 

• Product performance 

• Subscription metrics 

• Revenue forecasting 

• Trend analysis 

• Seasonal patterns 

• Growth metrics

a) User Behavior:

• Feature usage 

• Click patterns 

• Page flows 

• Time on feature 

• User paths 

• Interaction frequency 

• Feature adoption 

• Drop-off points 

• Success metrics 

• Error encounters 

• Help usage 

• Tutorial completion
• Guide interaction 

• Tool utilization 

• Resource access

b) Product Analytics:

• Feature engagement 

• User segments 

• Retention analysis 

• Churn prediction 

• NPS tracking 

• Feedback collection 

• Feature requests 

• Bug reports 

• Performance metrics 

• Usage patterns 

• Product health 

• User satisfaction 

• Feature impact 

• Adoption metrics 

• Success criteria

c) UI/UX Monitoring:

• Click tracking 

• Hover patterns 

• Scroll depth 

• Form completion 

• Error triggers 

• Page transitions 

• Modal usage 

• Button clicks 

• Menu navigation 

• Tool selection 

• Drag and drop 

• Keyboard usage 

• Mouse movement
• Touch interaction 

• Gesture tracking

• Google Analytics 

• Meta Pixel 

• Performance tracking 

• Usage statistics 

• Visitor behavior

• Advertisement tracking 

• Campaign measurement 

• Marketing effectiveness 

• Promotional content 

• Social media integration

• Language preferences 

• Region settings 

• User interface customization 

• Enhanced features 

• Additional functionality

• All tracking technologies are mandatory 

• No opt-out while using platform
• Part of core service functionality 

• Required for service delivery 

• Essential for user experience

• Cookie consent banner 

• Browser settings 

• Privacy preferences 

• Device settings 

• Third-party tools

• Update this policy 

• Add new tracking technologies 

• Modify usage 

• Change providers 

• Enhance features 

• Improve security 

• Optimize performance

• Posted on website 

• Updated in policy 

• Effective immediately 

• Applied platform-wide